What’s in the box, John Lewis? What’s in the box?

You must have seen the John Lewis Christmas ad by now. Yes, you must. And in case you haven’t, here it is.

 

I can’t deny I think it’s great. A lot of people seem to be hating it as sickly and sentimental. But I like sentimental and this works as intended for me. But there’s a few “remixes” doing the rounds on YouTube already. I like the subtlety of this one: all they’ve done is change the music but what a difference it makes to the mood. And makes you ask the question: What’s in the box, John Lewis?

 

(For a somewhat less subtle version, try John Lewis Advert – The Truth.)

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