A beautiful and remarkable seatbelt campaign.

I’ve just come across this most amazing little “always wear your seatbelt” campaign film called Embrace Life, and I want everyone to see it.

I love the way it doesn’t try to shock or scare you into wearing your seatbelt, but still manages to touch an emotional nerve. I think it’s beautiful.

It’s been produced by Sussex Safer Roads, and not been shown on national television as far as I can see. Certainly it’s not been adopted as part of a national road safety campaign. It should be.

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