I’ve just come across this most amazing little “always wear your seatbelt” campaign film called Embrace Life, and I want everyone to see it.
I love the way it doesn’t try to shock or scare you into wearing your seatbelt, but still manages to touch an emotional nerve. I think it’s beautiful.
It’s been produced by Sussex Safer Roads, and not been shown on national television as far as I can see. Certainly it’s not been adopted as part of a national road safety campaign. It should be.